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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing Strategy Proposal
Vančurová, Denisa ; Maliňák, Martin (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with the CRM system implementation into the company management. It contains an analysis of the current situation, comparison of several selected CRM systems and proposes the best product for the company. The goal of this proposal is to improve marketing management in company and to strengthen relationships with present customers as well as to find new ones within expanding market segments.
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Proposal of Business Plan
Ježková, Lucie ; Lakomý, Miroslav (referee) ; Čižinská, Romana (advisor)
The diploma thesis is focused on the development of a small plumbing company. The theoretical part deals with a business plan and its components. In the analytical part the company is examined in more detail in five areas - company analysis, human resource management, services marketing, financial analysis and plan and risk analysis. In the proposal part measures are recommended to improve internal operations of the company, strengthen its competitive advantages and enhance its financial stability.
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Proposal for Changes of Marketing Mix of concret Company
Dvořáková, Kateřina ; Vopatová, Iveta (referee) ; Mráček, Pavel (advisor)
This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.
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Concept for Marketing Strategy Change in a Company Operating in a HoReCa Sector
Opravilová, Veronika ; MBA, Pawel Szewczyk, (referee) ; Konečná, Zdeňka (advisor)
The bachalor thesis deals with the proposal to change marketing strategy in the chosen company, which is Restaurant U Červeného volka. In theoretical part, there will be technical terms mostly of marketing field. In analytical part I focus on basic information about the restaurant, followed by analysis of the current state, where I use knowledge from theoretical part and then I focus on imperfectionts. In the last section I describe corrective measures, mostly in online marketing and menu, which leads to removing the imperfections and to attract new customers and maintaining existing customer.
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The Proposal of Marketing Strategy for the Company
Wagner, Miroslav ; Sudický, Jozef (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with the issue of applying marketing and marketing mix in the management of real estate company Majesty reality, s. r. o. in Poprad, Slovak Republic, which is engaged in brokering the sale and leasing of real estate. The thesis is divided into three parts, the first part deals with the theoretical knowledge of the marketing. The second part is analytical and consists of an analysis of the current marketing mix, evaluation questionnaires and SWOT analysis. The third part is devoted to improving the design of the marketing strategy.
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Development of Tourist Industry in Bílovice nad Svitavou
Kvapilová, Lucie ; Součková, Taťána (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis focuses on proposing of possibilities how the results of tourist industry in village Bilovice nad Svitavou may be improved. The theoretical part presents explanations of terms relevant to this theme. The practical part consists of an analysis of actual situation in the village and data evaluation gained from the survey. Based on these results are defined suggestions and recommendations to increase development of tourist industry and attractiveness of the village.
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Proposal of Change of Marketing Communication of a Particular Atelier
Mičíková, Petra ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The Master´s thesis deals with the proposal of change of marketing communication for a particular atelier that should lead to raising public awareness of the atelier and also subsequently increase its potencial customers. Master´s thesis contains of theoretical knowledge related to the topic, analysis of current state and own proposal of changes. The proposal of changes are based on theoretical knowledge and results obtained by analyzing the current state of atelier.
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